STRATEGY & PLANNING
Through decades of experience, the SSG team has developed and honed their abilities to ‘see the chess board’ when it comes to project planning, from lobbying to political campaigns to public relations. Each campaign timeline serves as the foundation for the strategy to reach your goals, whether you need a short-term fix for a problem or to take the long view and develop a strategy across a big picture. Each strategy is tailored to your scenario, utilizing existing internal resources and designed to be nimble to adjust to a changing market. SSG will help you create the playbook and execute for success.
GOVERNMENT RELATIONS & LOBBYING
Through years of broad-ranging experience, SSG has built strong relationships at every level of government. We provide clients with a range of government relations services, seeking solutions through lobbying, coalition building, and other public advocacy. Each member of the SSG team has personal roots in Massachusetts and strong networks in different regions across the Commonwealth, with relationships at municipal, state and federal levels. We can help open the doors to get you in the room and ensure that your voice is a part of the conversation.
Our team has unparalleled expertise in navigating regulatory and legislative processes at all levels of government. With years of professional experience in municipal, state, and federal legislative offices and government agencies, we help our clients bridge the divide that often exists between business and government.
GRASSROOTS & GRASSTOPS ADVOCACY
Our approach to public affairs is never singularly-focused, but rather we look at the relationships and levers you need to pull at all levels. Through coalition building, SSG has created compelling and winning campaigns not only in the political sector but also in community-based development. The stakeholder voices at every level must be accounted for and addressed appropriately, to ensure that you have broad-based support to reach your goals.
PUBLIC RELATIONS & CRISIS COMMUNICATIONS
In a competitive environment, your work can be valued simply based on who knows about it, and what they know. If you face a crisis, guiding the public response is essential to survival. But before that point, the public should know about the good work that you do. Our public relations strategists have years of experience in securing positive earned media coverage and community awareness, paired with direct hands-on crisis response expertise at the most intense levels. SSG can help you weather – and avoid – the storm.
The success of any strategy depends upon your ability to communicate it precisely and effectively. Every message must be tailored to the specific audience, not simply in the language but in the delivery, tone, and direction to move closer to your goals. The importance of a localized message cannot be overstated when dealing with Boston- and Massachusetts-based projects in any community, and our strategists understand the culture, available media, and strongest communication methods to reach your audience.
Our in-house design and creative team will work with you every step of the way to bring your campaign message to a visual reality. From the very beginning of message development to each piece of collateral, SSG will ensure that your organization’s image reflects the professionalism, clarity and mission that serves as the foundation for your work.
TARGETING & AUDIENCE DEVELOPMENT
The first thing any organization must ask before launching a paid communications campaign is, “Who are we communicating to and what is our goal?”. The team at SSG is among the most experienced and sought-after firms in the area in developing targeted universes and strategic plans to communicate a client’s message.
SSG has strategic partnerships with various data firms to help obtain new data or to clean, enhance and augment available existing client data. We then utilize that enhanced data to determine who is most likely to respond to a client’s message to become a supporter or customer.
Today’s digital media mix is fragmented with varying platforms having different technical and creative abilities to deliver messages to targeted audiences. Making things more challenging: those platforms and government regulators are routinely changing advertisers’ ability to reach targeted audiences.
SSG and its strategic partners are industry leaders in digital communication and have routinely adapted to both new regulatory requirements and platform changes that impact advertisers. Our team has extensive paid digital communication experience and has delivered millions of dollars in targeted messaging to specific audiences for persuasion, grassroots activism, and fundraising across Canada and the United States.
The SSG design team has been creating websites for campaigns, advocacy organizations and small businesses for over 10 years. From visually appealing graphics and photography to content creation and growth strategies, our team takes your needs and delivers easy to use websites that your organization can be proud of.
Direct mail, brochures and other collateral material are still integral parts of many campaigns. Our designers create eye-catching direct mail that helps cut through the clutter of a campaign and drive the content and messaging you need to be successful. Our team has decades of experience utilizing polling and targeting to create mail universes that match a client’s message.
As a new business or candidate is starting, branding is often the most overlooked, but critical part of a launch. Your brand should create an emotional response among your clients. To build brand loyalty, a well thought out logo and supporting imagery is of the utmost importance. Our team has helped to launch dozens of businesses, organizations and campaigns, and it all starts here.
PERMITTING & LAND USE
Many cities and towns require a robust permitting process for developments. This process includes multi-layered approvals and a community process that engages neighbors and local organizations. Our strategists use their decades of experience in political campaigns to develop a comprehensive outreach plan that will build local support for your project. From neighborhood meetings to signature gathering and digital advertising, our clients receive step-by-step assistance as their projects go from conceptual to approval at each level of government.